Disruptive Digital Strategies Tailored to Your Business

Digital Consulting Lab


About Our Services

We work with companies of all sizes, with an existing online presence or without any at all, and help them reach their best potential online and capture the maximum value for their business by using the latest digital strategies and internet trends adapted to their business.

Who We Are

We are digital enthusiasts and tech entrepreneurs with successful experiences accompanying businesses in their digital strategies and online presence, as well as developing our own internet companies.

What We Do

We create an action plan for your digital strategy which is 100% tailor-made to your business, quantified and results-driven, so that you and your teams can start acting upon it and improve your online results from Day 1.

Our Process

We analyze your business, your value proposition, your market and the competitive environment. We evaluate your current digital strategy and the potential value you could capture to elaborate a strategic plan how to achieve your objectives.


We work with businesses of all sizes and help them reach their marketing and business objectives. We help them find the right marketing mix and the best digital strategy adapted and tailor-made to their business, and leave them with an effective action plan to boost their business.


  • Organic traffic and search engine visibility
  • Online advertising (PPC, PPM, PPI)
  • Social media marketing
  • Email marketing
  • Conversion rate optimization
  • Content marketing and copywriting
  • Strategic online partnerships

Search Engine Optimisation (SEO)


Conversion Rate Optimisation


Social media marketing


Growth Hacking


Client retention & email marketing


Our Team

Digital Consulting Lab is founded and led by Ksenia Votinova, a digital native, a tech entrepreneur and Google certified marketer with 7+ years of digital strategy experience in France and internationally. Ksenia consults businesses of all sizes and sectors, mostly in B2C, and is involved with start-ups as a serial entrepreneur and a Digital Coach for the Social Entrepreneurship Prize winners at PWN Paris. She holds an MBA (2010) and a Digital Strategy Certification (2016) from INSEAD business school, is fluent in French, English, Spanish and Russian, and is based in Paris, France.

  • Meet us at Collision in New Orleans, USA
  • Meet us at VivaTech in Paris, France
  • Meet us at Web Summit in Lisbon, Portugal

Let's discuss your strategy!

Contact us at:

Contact US

Need help with your digital strategy or want to know more about us? Get in touch!

What Is Digital Strategy?

Digital strategy is your business strategy analysed through the prism of latest technology innovations, digital communication tools and web marketing.


SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are a set of technique to improve the natural or organic visibility and performance in the major search engines like Google, Bing, etc.

Lean UX Design

User Experience (UX) design is the process of improving user experience and engagement when using your product or service. Lean UX is applying Lean strategy techniques to the UX design process.

Agile Development

Agile (or Lean) software development is the process of product development organised in short Sprints with cross-functional teams.

Social Media Strategy

Social media strategy is using the digital community potential to bring awareness to your product or service via organic or paid promotion on social media channels.

Internet Facts

Connected Devices (mln)


E-Commerce Sales (mln $)


B2C Mobile Sales (mln $)


Internet Users (mln)


Technology News

The latest news on digital strategy, internet, tech, disruptive businesses and other digital innovations to follow

In : News Comments : 0 Date : 13 Jun 2017

The Internet of Things is all the devices, vehicles, buildings, machines, clothing and gadgets with onboard technology enabling them to

In : News Comments : 0 Date : 12 Jun 2017

Following the boom of the Internet of Things (IoT), the latest trend of FutureTech is the Internet of Emotions or

In : News Comments : 0 Date : 11 Jun 2017

Small businesses are more vulnerable than big corporations in many ways but with the rise of the Internet they are