About Our Services
We work with companies of all sizes, with an existing online presence or without any at all, and help them reach their best potential online and capture the maximum value for their business by using the latest digital strategies and internet trends adapted to their business.
Who We Are
We are digital enthusiasts and tech entrepreneurs with successful experiences accompanying businesses in their digital strategies and online presence, as well as developing our own internet companies.
What We Do
We create an action plan for your digital strategy which is 100% tailor-made to your business, quantified and results-driven, so that you and your teams can start acting upon it and improve your online results from Day 1.
We analyze your business, your value proposition, your market and the competitive environment. We evaluate your current digital strategy and the potential value you could capture to elaborate a strategic plan how to achieve your objectives.
- Organic traffic and search engine visibility
- Online advertising (PPC, PPM, PPI)
- Social media marketing
- Email marketing
- Conversion rate optimization
- Content marketing and copywriting
- Strategic online partnerships
Search Engine Optimisation (SEO)
Conversion Rate Optimisation
Social media marketing
Client retention & email marketing
Digital Consulting Lab is founded and led by Ksenia Votinova, a digital native, a tech entrepreneur and Google certified marketer with 7+ years of digital strategy experience in France and internationally. Ksenia consults businesses of all sizes and sectors, mostly in B2C, and is involved with start-ups as a serial entrepreneur and a Digital Coach for the Social Entrepreneurship Prize winners at PWN Paris. She holds an MBA (2010) and a Digital Strategy Certification (2016) from INSEAD business school, is fluent in French, English, Spanish and Russian, and is based in Paris, France.
- Meet us at Collision in New Orleans, USA
- Meet us at VivaTech in Paris, France
- Meet us at Web Summit in Lisbon, Portugal
Contact us at:
Need help with your digital strategy or want to know more about us? Get in touch!
What Is Digital Strategy?
Digital strategy is your business strategy analysed through the prism of latest technology innovations, digital communication tools and web marketing.
SEO & SEM
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) are a set of technique to improve the natural or organic visibility and performance in the major search engines like Google, Bing, etc.
Lean UX Design
User Experience (UX) design is the process of improving user experience and engagement when using your product or service. Lean UX is applying Lean strategy techniques to the UX design process.
Agile (or Lean) software development is the process of product development organised in short Sprints with cross-functional teams.
Social Media Strategy
Social media strategy is using the digital community potential to bring awareness to your product or service via organic or paid promotion on social media channels.
Connected Devices (mln)
E-Commerce Sales (mln $)
B2C Mobile Sales (mln $)
Internet Users (mln)
The latest news on digital strategy, internet, tech, disruptive businesses and other digital innovations to follow